Source: London 2012London 2012's new brand and vision were launched today by Sebastian Coe and London 2012 ambassadors.
The new Olympic emblem is based on the number 2012 - the year the Games take place and includes the Olympic Rings and the word London.
For the first time the Olympic Games and Paralympic Games emblems have been based on the same core shape.
Available in four colours – pink, blue, green and orange - the new emblem is modern and will be dynamic, evolving in the years between now and 2012.
It symbolises the Olympic spirit and the ability of the Games to inspire people to take part - not just as spectators, but as volunteers, in the Cultural Olympiad and more.