CALVIN KLEIN X: FEEL THE HEAT

Calvin Klein (CK) has again intensified its campaign towards underwear supremacy with the introduction of their new line of Calvin Klein X undies. And what a better way to launch and promote it by giving the people sexy and hot male celebrities to flaunt it all. Yes, you heard it right, not just one but 4 male superstars have been chosen to topbill this campaign.

Kellan Lutz

Bannering the pack of hot males for Calvin Klein's new line is Kellan Lutz. For those of you who don't know him then maybe you're from another planet. (just joking). He is Emmett Cullen from the "Twilight" series. So just when you really don't seem to care anyone else aside from Edward (Robert Pattinson) and Jacob (Taylor Lautner), now you may be starting to like a new vampire. He has done several appearances on TV most recently in the 90210 series.

Mehcad Brooks

The second celebrity to banner the campaign is True Blood's Mehcad Brooks. For fans, you might recognize him in the "True Blood" series. And for those who seem to know him well, he starred for a year in the hit series "Desperate Housewives" as Matthew Applewhite. Aside from his acting chops, he is also busying himself from modelling on and off the ramp.

Fernando Verdasco

Next is Fernando Verdasco. Arguably one of the hotter male tennis players in the circuit. Okay, Nadal fans hold it up there but this guy has the goods as well. This Spanish star has been in the circuit for quite a while and has been a regular fixture in ATP's Top 10. Even rumored to be dating tennis hottie Ana Ivanovic, we sure did not expect Verdasco to be this hot.



Hidetoshi Nakata



Last of the four new male celebrities featured in the new CK X campaign is former Japanese footballer Hidetoshi Nakata. Nakata is one of the most popular footballers in Asia during his time and still remains to be specially in Japan. Now that's someone who knows his balls.

CK X gears to bring a new level in underwear fashion. And with this ad, CK has definitely found a hit. The four models represent four elements - earth, water, air and fire. Or maybe they are just there to represent fire? Hot. Well, maybe time to hit the gym to get that physique as well.